What is ppc?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying

visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC It allows advertisers

to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on

the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.