What are bounce rates?
Bounce rate is a Web analytics term that measures the percentage of single-page sessions your site has. So when a shopper visits a page ...Read More
what is link building?
Link building is the process of attaining inbound links, or convincing sources on the Web to add hyperlinks on their websites that point ...Read More
What's a business continuity plan?
A business continuity plan outlines the procedures to keep your ecommerce operations up and running following a physical or technology di...Read More
What is a top-level domain?
A top-level domain (TLD), also referred to as a domain extension, is the suffix that follows the domain name in a web address; the most w...Read More
What is B2C Ecommerce?
B2C (Business-to-Customer) ecommerce is the exchange of goods or services over the internet between online stores and individual customer...Read More
What is a CDN? Content Delivery Networks
A content delivery network (CDN) is a collection of distributed servers located across the globe that store files accessed by website vis...Read More
What is competitive intelligence?
Competitive intelligence, or “CI," is the gathering and analysis of information to predict competitive activity and inform future b...Read More
What is Corporate Social Responsibility (CSR)?
Corporate Social Responsibility (also known as CSR, corporate conscience, and corporate citizenship) is the integration of socially benef...Read More
What is Accounts Payable for online businesses?
Accounts Payable (AP), also known as payables, are funds owed by a company to other businesses as a result of purchases of goods and ser...Read More
What is a discount code?
Discount codes are personalized or publicly-released codes offered to customers as a purchasing incentive that reduces the price of an ...Read More
What is TCP/IP?
TCP/IP (Transmission Control Protocol/Internet Protocol), also referred to as the Internet Protocol Suite, is the World Wide Web's c...Read More
What is IP address?
An Internet Protocol (IP) address is a number automatically assigned to every Internet-connected device via the software in its server/ro...Read More
What is QA (Quality Assurance)?
Quality Assurance (QA), more fully Software Quality Assurance (SQA), is a set of policies applied to every stage of the software engineer...Read More
What is the Better Business Bureau (BBB)?
The Better Business Bureau (often abbreviated to BBB) is a non-profit organization that seeks to improve trust between consumers and bus...Read More
What is astroturfing?
Astroturfing is the informal term for campaigns or messages that appear to be naturally occurring, but are actually being defined by a co...Read More
What is a SWOT Analysis?
SWOT refers to strengths, weaknesses, opportunities and threats. This analysis generates a list of what an organization does best and wor...Read More
What is an LLC?
An LLC (Limited Liability Company) is a legal status of a commercial entity that combines the limited liability feature of corporations w...Read More
What is co-marketing?
Co-marketing is a joint marketing effort between two or more companies to simultaneously promote both businesses. The marketing can take ...Read More
What is the Small Business Administration?
The Small Business Administration (SBA) is an agency of the Federal Government that exists to serve, support and protect the interests o...Read More
What are 404 errors?
The 404 Error Page (“Page Not Found”) is one of the most recognizable errors on the internet. You have certainly experienced it when you ...Read More
What is online reputation management for ecommerce?
Reputation management (RM) describes proactive and reactive business efforts to influence consumer perception of a brand. Online reputati...Read More
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